Eat me, lipstick

The rage over nutraceuticals has caught on in the cosmetics industry, and food may never be the same again. Or it will be the same food, just marketed far better than Mother Nature could afford herself. Giants such as Estee Lauder and Shiseido are planning to create cosmetics that "make you look and feel better" and that are also "great for your health, too." Some ingenious ideas include cocoa creams and perhaps eye-lifting eggs. Even water can work wonders, according to these cosmetologists-cum-nutritionists: "Borba Skin Balance waters" come in three flavors to clear breakouts, soften wrinkles and keep the skin moist. Good skin (and hydration) will cost you, however. A case (16 bottles) is $60, and the producer recommends you drink at least two 15.2. oz. bottles a day. Then again, you can drink eight cups of water from the tap for free each day, and probably achieve the same effects.